There has been so much change in SEO over the past few years. However, natural and quality backlinks are left untouched. Having backlinks is no longer about quantity, but rather about quality and relevance. It is essential to monitor the backlinks of your website as well as those of your competitors to ensure your online business succeeds. Identify the traffic resources, keywords, and domains that your competitors are using for SEO.
For long-term professionals, there are lots of premium tools to choose from, such as SEMrush and Majestic. In spite of this, these link analysis tools are affordable and give you all the functionality you need as a beginner. Using these tools to monitor backlinks can be a handy way to monitor your SEO if you’re a newbie.
Why is it necessary to monitor backlinks?
You have done your job, and you have gained some high-quality backlinks as a result of a successful outreach campaign. Well done! Those are admirable steps, but you don’t need to stop there. There is still work to be done because the campaign does not end there. Set up a monitoring system for the links you have built. What’s the reason? As you may have guessed, there are some arguments.
1 – Broken links are a common occurrence
It’s true. Changes to the referring domain or your actions may break links. Make sure that the link on the referring site is changed if you use 301 or 302 redirects on your site. The main reason is that 301 redirects may lose link juice.
Referring domains can also change. Your backlink may be dead if they change CMSs, correct the article, or make some other changes. Seeing lost backlinks requires quick action. Take action before your competitors steal your key phrase.
2 – Backlinks can change ownership of websites
There is a high probability that this will occur. Your backlinks may even not be affected. Google will receive different signals if the new owner changes the topic of the page and leaves that one article with its precious link. As a result, Google will penalize you and treat them as spam. Links backfired.
3 – Analyze your competitors’ backlinks
We all lose links, even the competition. The secret to SEO is using a backlink tool. Be sure to check your competitors’ backlink profiles regularly and search for broken links. That’s right, you know. Simply ask the website owner to redirect the 404 links to your domain. Don’t let anyone do the same to you. Add the latest links to your monitoring tool. You can gain some links from similar pages as your business rivals without stealing their broken links.
Backlink Monitoring Tools: The 5 Best
Some of the following SEO tools may already be part of your marketing stack. When your existing tools don’t fulfill your backlink monitoring requirements, try new ones. Fun!
Here’s a handy list of backlink monitoring tools.
1 – Sitechecker
In order to track and analyze your backlink profile for your website, Sitechecker is a reliable backlink tracker for SEO and marketing managers. As a result of this tool, you are able to keep track of all your backlinks. You will also receive notifications if any of them are lost. You can also resurrect them in the event of their loss.
Reports enable you to evaluate your link-building strategy and improve its effectiveness. It is possible to identify the most frequently used anchors used by other websites that link to your website. It is also possible to determine which landing pages have the most links and how these links affect the traffic of your website.
2 – Ahrefs
Among the best SEO tools for monitoring website backlinks is Ahrefs. This service is available in a free version that allows you to monitor 10 backlinks and two domains per request.
Additionally, Ahrefs’ dashboard allows you to disavow suspicious links in order to avoid penalties.
3 – BuzzSumo
You can track the backlinks of your website as well as those of your competitors by using BuzzSumo, one of the most popular backlink checkers. In addition to monitoring keywords and domain names, it is possible to see which pages are ranking the best and who is linking to these pages. By using this tool, you will be notified about new links and be able to build relationships with these new websites. According to Saitej Makhijani from SendX.io, “the tool is ideal for generating natural growth with the help of quality backlinks.
“By using this information, you can optimize your marketing strategy in order to enhance the performance of pages that perform poorly.
4 – Monitor Backlinks
Link profiles can be tracked using Monitor Backlinks, one of the most popular and recent SEO tools. Without registering, you will be able to view up to ten results. In order to obtain more results, you may want to consider the paid tool, which starts at $25.
A domain overview is provided by the tool, as are SEO metrics, keyword rankings, anchor text reports, as well as the ability to disavow low-quality links. As a result of Monitor Backlinks, each link and domain is analyzed in detail and reported to Google Webmaster Tools quickly for disavowal if necessary. Furthermore, you will be able to monitor all mentions of your brand that you encounter on the internet.
5 – OpenLinkProfiler
In addition to providing up to 200,000 links per report, OpenLinkProfiler is an extremely useful tool. An extensive and current database of links is maintained by the program, which shows which links are active in the last 90 days. It is possible to export up to 100 backlinks in .csv format using the free version. It is possible to use the paid version if you wish to export more data.
Furthermore, the tool provides information about the nature of the linking website and the category of each link. Using this tool, you will be able to gain a general understanding of backlink influence, anchor pages, link dates, and more. In order to get a comprehensive picture of the links which lead to your website, you should review this information.
You should already be able to gain a general understanding of why it is essential to monitor backlinks by using these tools and following my tips. If you cannot manually check backlinks, you should use a tool that sends you regular reports. The importance of keyword research for SEO does not end with keyword selection!
The importance of links cannot be overstated. Have you begun monitoring backlinks yet? For more information on SEO and marketing, please refer to our other articles.