Inboxes are checked every day by 99 percent of email users.  There’s no better way to reach your audience than through high-intent traffic. Those who subscribe to your email list give you permission to sell them. They can be marketed to as long as you like until they unsubscribe.

Email marketing has become unpopular among small businesses because they believe it isn’t beneficial. Make sure you aren’t one of them. The use of email to acquire customers gives small businesses a competitive edge, bringing them eighty-one percent of the time.

Let’s have a look at some of the best Email Marketing available in the Market.

1 – Omnisend

Omnisend is an e-commerce marketing tool primarily used by small businesses. All of your information is stored in one place, including:

  • SMS marketing
  • social media marketing
  • email marketing

The importance of email marketing in the e-commerce niche has been demonstrated by a study conducted by Dot Digital. An email campaign generates an average return of 42 dollars for every dollar spent. For new and novice marketers alike, Omnisend offers drag-and-drop editing tools, templates, and templates that make it easy to create emails.

Additionally, to discount codes and scratch cards, this email marketing software allows for informative add-ons (like PDFs).

Some of the Key features of Omnisend are as follows:

  • Email templates that don’t require advanced coding knowledge or coding skills.

  • The most efficient email marketing workflow for replicating top-converting emails.

  • An effective way to generate leads is through pop-ups.

  • Fixing mistakes and identifying opportunities with an analytics dashboard.

The pricing structure of Omnisend is one of its most appealing features. For small businesses, it’s free for up to 500 emails and 60 texts per month. Automated workflows, recommended workflows, and A/B testing is included.

2 – MailChimp

Originally, it was used exclusively for email newsletters. As a CRM platform, it offers you the ability to design landing pages, email capture forms, and much more. Keeping small businesses organized and executing marketing strategies is easier with its features. You should, however, be warned. Your ability to segment your audience accurately and create lists is limited in MailChimp. Understanding your customer avatar is essential to this process.

  • There are hundreds of integrations available (for sites like Shopify).

  • Provides a variety of CRM tools, including behavioral targeting.

  • Appointments can be booked through this website.

MailChimp is a great option if you need an email marketing tool to help you scale on a low budget. In the beginning, you can take advantage of its free features.

In any case, when you want to start spending and your list is scaling, you can purchase plans that allow you to send up to 10,000 emails per month. We must act now to prepare for the 4.6 billion email users predicted by 2025.

3 – ActiveCampaign

You can use ActiveCampaign to sell products to a wide range of target audiences using email marketing. This tool allows you to segment your contacts into lists and create a hyper-personalized marketing campaign (which drastically reduces opt-out rates.) It’s simply no longer effective to begin emails with “[Name]”.

Writing copy that addresses each individual’s pain points and concerns is essential. By organizing your list, targeting effectively, and creating conversion-oriented emails, ActiveCampaign can help you achieve your marketing goals.

  • Convert emails to specific audiences by designing and writing them.

  • Segment your audience based on different variables and personalize your emails accordingly.

  • Analyze A/B testing for conversions and non-conversions.

  • Building landing pages with a landing page builder.

Despite not having a free plan, ActiveCampaign is upfront and transparent about its pricing. In addition, you can automate email content creation, send unlimited emails, use templates, and get reporting backed by data.

4 – Drip

Small businesses cannot afford to lose sales opportunities due to an average cart abandonment rate of 69.82 percent. When you are looking to scale, Drip is one of the best platforms available. Your spending will grow as you grow with its plans for businesses of all sizes.

As a subscriber, you’ll receive a unique price based on the size of your mailing list. The Drip email marketing platform is a great place to start if you’re just dabbling with email marketing. The company also offers a plan for those with a list of 10,000 email subscribers that they want to start using.


  • Drag-and-drop and templates are both available in the editor.

  • Automation is based on behavioral insights.

  • Website and email integrations.

  • Customer service is industry-leading.

You can start using Drip for free for 14 days, and then the price depends on how big your list is. A $19 monthly subscription will give you access to 1,500 contacts and unlimited e-mails. In contrast, a $209 monthly subscription will allow you to have up to 15,000 contacts and unlimited emails.

5 – Wishpond

Among the email marketing tools we have reviewed so far, Wishpond has the most comprehensive offering. You can dream it, they can make it a reality. With Wishpond, you can automate e-commerce, email marketing, and marketing automation. Furthermore, it has a comprehensive landing page builder that includes promotions and a dashboard for integrating social media growth into your email marketing campaigns.

In addition to online surveys, you can ask your audience what topics they are interested in hearing more about using the tool. Small businesses that offer high-ticket items should consider it.

Some of its KeyFeatures Include:

  • Templates and customizations for landing pages.

  • Promote your business with easy-to-design contests and promotions.

  • Lead captures, lead generation, pop-ups, and link sharing are all part of the referral suite.

Wishpond offers its basic plan for $75 a month, There’s a big warning sign attached to this price tag: don’t use it unless you’ve already built a list of 100 email subscribers.


There is no doubt that email marketing software can have a significant impact on the growth of small businesses. Having someone subscribe to your email list shows that they are interested in what you have to offer. In addition, they have given you permission to use their email address, Rather than overlooking their engagement, why not take advantage of it and make the most of it?

By using the best email marketing software, you will be able to build your list, increase your conversions, and ultimately, increase your revenue a result.